The InArt Home brand story showcasing the journey of creating elegant home decor and luxury interior design solutions

The Brand Story

How It All Began

InArt Home was born from my personal journey as an interior designer, where art and life have always been intertwined. I wanted to create more than just a store — I wanted to craft a place where every piece tells a story and carries a soul. The name InArt Home reflects both my real name, Ina Costisanu, and my philosophy: that art belongs at the heart of every home.

The Meaning Behind the Brand

Every design piece at InArt Home is more than décor — it is an emotion translated into form. For me, a home is not just a physical space but a living canvas that reflects the personality, dreams, and soul of those who live in it.

The Aesthetic & Style

  • Color Palette: A refined blend of soft neutrals, luxury whites, muted golds, and natural textures.

  • Design DNA: Elegant minimalism infused with emotional depth, timeless shapes, and subtle luxury.

  • Essence: Luxury White Soul — because purity, light, and timeless elegance always guide my creative choices.

Why “Design with Emotion” Matters

I believe that true design is not only about beauty but about how it makes people feel. My work is guided by this principle — design with emotion — creating homes that evoke serenity, intimacy, inspiration, and warmth.

Vision for My Clients & Community

Through InArt Home, I wish to build a community that values authentic beauty, conscious living, and emotional connection to their surroundings. My hope is that every client feels at home, understood, and inspired.

How the Brand Shapes My Life

InArt Home is not only my business, it is my lifestyle. Every day, the brand reminds me to live with intention, surround myself with beauty, and share that passion with others.

Looking Ahead – 5 Years from Now

My dream is to grow InArt Home into an international name that bridges art, design, and soulful living. I envision concept stores, curated collections, collaborations with artists, and a strong creative community that extends beyond borders.

InArt Home is more than a brand — it is a philosophy of living beautifully, emotionally, and authentically.

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